PPC Training Introduction
- What is Pay per Click Marketing (PPC)
- Why we need PPC
- Importance & Benefits of PPC
- Other Pay-Per-Click Providers
- Major Pay Per Click Search Engines
- Google AdWords
- Yahoo Search Marketing (Overture)
- Set-up PPC Campaign
- Google Adword Account Structure
- PPC campaign Navigation
How to set up PPC Campaign
- Set-up PPC Campaign
- Google Adword Account Structure
- PPC campaign Navigation
- Use Multiple Account
- Use My Client Center (MCC)
- What is “Click-through-Rates” (CTRs)
- What is Impression?
- What is Conversion?
- What is “Cost/Conversion”?
- How to increase CTR & Conversion
- What is Tracking Code?
How to do Keyword Research for PPC
- What is Keyword Research?
- Difference between SEO & PPC keywords
- Research PPC Keywords
- Importance of target keywords
- Select Targeted/related Keywords
- Analyze Competitors keywords
- Find Keywords popularity & Search Volume
- Categorize Keywords in Ad groups
- PPC Keywords tools and resources
How to Create Ads for PPC Campaigns
- Create Effective Ads Ad groups
- Unique Title
- Measurement of Title, Description URL
- Ad that produce better ROI
- Example of Successfully Effective ads
Bids Management in PPC
- What is bidding?
- What is Quality Score?
- How Quality Score Effect on Bids?
- How to Increase Position on Search?
- Bid for Ad position
- Define Bid for Each Keywords and Bid Management
- User Define bids and Google Automatic Bids
- Importance of bidding techniques
- Competitor’s Analysis for bidding
How important is Landing Page for PPC
- What is Landing Page?
- Ads versus Landing Page
- Important of Landing Page
- Optimize your landing pages
- How to Increase conversion rates
- What is “Click-through-Rates” (CTRs)
- Use ‘Calls to Action’
- Cost/Conversion
PPC reporting structure
- Campaign Performance Reports
- Keywords Performance Reports
- Ad group Performance Reports
- Ads Performance Reports
PPC Campaigns Tools
- Google Adword Tool
- Keywords Spy
- Google Adword Editor
Advance PPC Training / PPC Course / PPC Class
Fees :
Advance PPC Training – Rs 15,000/-
Duration : 20 Hrs
Master PPC Training – Rs 18,000/-
Duration: 25 Hrs