SEO Introduction:
- Brief on Search Marketing
- What is SEO
- Importance of SEO
- SEO Process
- Search Engines and Directories
- SEO Industry Research, Figures
- How Search Engine works
SEO Research & Analysis:
- Market Research
- Keyword Research and Analysis
- Keyword opportunity
- Competitors Website Analysis
- KEI Analysis
- How to Choose Best Keywords
- Tools available for Keyword Research
On-page Optimization:
- The Page Title
- Body Text & Keyword Density
- Headings
- Bold Text
- Domain Names & Suggestions
- Canonical Tag
- Meta Tags
- Images and Alt Text
- Link Titles
- Internal Link Building
- The Sitemap
- Invisible Text
- Server and Hosting Check
- Robots Meta Tag
- 301 Redirects
- Duplicate content
Off-page Optimization:
- Articles Submission
- Links Exchange
- Reciprocal Linking
- Posting to Forums
- Directory Submission
- Blog Submission
- Submission to Search Engine
- RSS Feeds Submissions
- Press Release Submissions
- Directory Submission Checklist
- Forum Link Building
- Competitor Link Building
